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By the time Arrington Gavin, CEO, was fourteen years old he had a full beard; the last time he was cleaned shaven was for his high school graduation. Over the years, he started growing his beard again and began experimenting with different products – some he liked, some he did not. But one thing he always searched for was natural ingredients. Whether taken internally or externally, Arrington is a huge advocate of natural products. While doing much research for the right ingredients for his beard in 2016, Arrington began to share his findings with his family and friends. He then went on to receive his Bachelor’s Degree in Wellness Recreation and Sport in 2017. His passion for the art of the human body left him with a burning desire to help individuals accomplish their personal best by living a healthy lifestyle through fitness and wellness. From that desire gave birth to Rugged Evolution – a beard care line of products that he could make available to other “men of distinction.”

Whether you are sporting a goatee, shadow or full beard, Rugged Evolution products are designed to enhance all types of hair. Our natural products nourish, moisturize and hydrate dry itchy skin that hides behind a beard.